MAP Policy
Dear Reseller:
At Allergy Research Group LLC (“ARG”), we are committed to you—the Resellers that help our company satisfy customer needs and deliver best-in-class health and nutritional supplements. To protect our brands and the integrity of our authorized distribution channels, ARG has implemented an Authorized Reseller Program, effective September 1, 2020.
Among other benefits, our Authorized Reseller Program ensures that all sellers of Allergy Research Group® and NutriCology®, Metabolic Maintenance® and MethylPro® products (collectively, the “Products”) understand and take the steps necessary to ensure product quality and provide the excellent customer service that is integral to the reputation of our brands. In addition, our Authorized Reseller Program assists us in identifying and taking action against unauthorized sellers that are harming you, ARG, and consumers through the sale of damaged, diverted, and otherwise poor-quality products.
Your obligations under our Authorized Reseller Program are outlined in the attached Allergy Research Group LLC Authorized Reseller Policy (“Reseller Policy”). Please note that you are expected to comply with the terms of the enclosed Reseller Policy to remain an “Authorized Reseller” of Products. The key features of the Reseller Policy are noted below:
- Where and To Whom You May Sell Our Products: The Authorized Reseller Policy requires that you sell Products solely to end users and not to persons or entities who intend to resell our products. You also may not market for sale or ship these products outside of the United States without our prior written consent.
- Limitations on Online Sales: The Authorized Reseller Policy restricts the manner in which you may sell Products online. You are permitted to sell Products online, provided you follow our Online Sales Guidelines and limit online sales to your own proprietary website unless you have received our separate written consent to sell elsewhere. You are prohibited from selling Products as a third-party seller on marketplace websites such as Amazon.com and eBay.com without our prior written consent.
- Ensuring Product Care and Customer Service: To ensure customers who purchase our Products have the best experience possible, the Authorized Reseller Policy provides certain steps that you must take to maintain the quality of our Products. The Authorized Reseller Policy also outlines our expectations for the service you must provide to your customers.
Finally, ARG has a unilateral Minimum Advertised Price Policy (“MAP Policy”), which applies to all authorized sellers of Products in the United States. A copy of the MAP Policy, effective on June 1, 2021, is attached for your review and reference.
Please direct any questions about the Authorized Reseller Program or the attached documents to MAP@allergyresearchgroup.com Thank you for your cooperation and assistance.
Sincerely,
Allergy Research Group LLC